Asset rentals businesses are dependent upon managing the assets thru the entire lifecycle. Corporations need to know where the assets are, utilization, maintenance, value, and profitability. They are of different types, and either procured or built as needed. Once acquired, they are assigned to rentals that are negotiated with customers. Provisions to capture a deposit, billing in advance or arrears, installation charges, can be included. Optimization relies on the analytics across the assets, rentals, maintenance to ensure maximum utilization of assets. Learn how the rentals business is optimized by enabling businesses to derive the maximum benefit using a set of integrated applications for procure/build to retire, and quote to cash.