Pandora is a music streaming and automated music recommendation service powered by the Music Genome Project. The service, operated by Pandora Media, Inc., is only available in the United States, Australia and New Zealand. The service plays musical selections of a certain genre based on the user’s artist selection. The user then provides positive or negative feedback for songs chosen by the service, which are taken into account when Pandora selects future songs.
As recognized by the Ad Age staff, “Pandora has about 76 million monthly users, and about a 70% share of the internet radio market in the U.S.” Ad Age predicted that competition would likely intensify due to Apple’s acquisition of the Beats Music service, but Apple announced that it would be closing the service on November 30, 2015.
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